Do you already know all about the point of sale?

The interface between the commercial company and the final consumer is central to point of sale marketing. Point of sale marketing is based on four pillars, which can influence both the commercial agent and the manufacturer and which we will briefly discuss here:

Transfer service policy
(e.g.: design of the point of sale, goods placement, sales personnel policy)

Pricing policy

Communication policy (e.g.: sales promotion)

Service policy
(e.g.: range and customer service policy)*


*According to: Ulrich D. Frey (2001): POS-Marketing. Integrierte Kommunikation für den Point of Sale. Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden.